Like others, Stepp, the author of Unhooked, suggests that restricting sex to relationships is the way to challenge gender inequality in youth sex…. However, research suggests two reasons why Stepp's strategy won't work: first, relationships are also plagued by inequality. Second, valorizing relationships as the ideal context for women's sexual activity reinforces the notion that women shouldn't want sex outside of relationships and stigmatizes women who do. A better approach would challenge gender inequality in both relationships and hookups. It is critical to attack the tenacious sexual double standard that leads men to disrespect their hookup partners. Ironically, this could improve relationships because women would be less likely to tolerate "greedy" or abusive relationships if they were treated better in hookups. Fostering relationships among young adults should go hand-in-hand with efforts to decrease intimate partner violence and to build egalitarian relationships that allow more space for other aspects of life such as school, work, and friendship.